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From Business of Home:

>> For nearly a decade, Kathleen Martin was firmly set in the role of teacher. As an art instructor for elementary and middle school students, she was confident in her ability to help others create beautiful things—so confident that she launched an Instagram account in October 2020 centered on demonstrating her do-it-yourself lifestyle, which she started in tandem with the purchase and renovation of her first house. The page gained traction rapidly, but her follower count hit a ceiling just as quickly. If she wanted to turn her social media success into a career, she realized, it was time to finally put herself in the student seat.